Your website hosting server stores all of your website’s goodies, which makes it a valuable asset. If your hosting server is down or running slowly, so is your website, which will create a poor user experience and could drive away potential business. A good hosting provider should allow your website to run quickly and smoothly, which is good for visitors as well as your search engine optimization (SEO). For these reasons, it’s crucial to do some research on hosting providers and make an informed decision about what’s best for your website.