Shopify Plus is an extension of the platform that has been created by Shopify, in order to service the emerging enterprise ecommerce market. This Plus version of Shopify is built specifically for existing large online stores, and also rapidly growing brands. It’s a hosted platform completely customized, staffed, and priced for the market of big brand businesses.

The service describes itself as such: “Shopify Plus is the only cost-effective enterprise platform that’s built for change.”

The concept of Shopify Plus was created to help Shopify compete against those established, larger ecommerce providers like Magento, Volusion, and Demandware. It puts the business owner in control of what their site says to the world.